Embora possa ser discutível a forma como as utilizam, se há alguém que conhece o poder e o impacto que as palavras podem ter nas pessoas, são os publicitários.
A prova disso é este anúncio antigo da Apple que eu acho, simplesmente fantástico! Talvez porque por lá, andava o Steve Jobs...
"Here’s to the Crazy Ones.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them,
disbelieve them, glorify or vilify them.
About the only thing that you can’t do, is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or, sit in silence and hear a song that hasn’t been written?
Or, gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some may see them as the crazy ones, we see genius.
Because the ones who are crazy enough to think that they can change the world,
are the ones who do." - (original version) Rob Siltanen and Ken Segall